IM Group Marketing is an expert in the creation and execution of direct mail campaigns for the lending industry.
With over 40 years of experience managing campaigns ranging from 30,000 to 30 Million pieces per month, IM Group’s principal strategists have seen and done virtually everything your business will encounter. We know that your key marketing message needs to be creative, relevant and precisely targeted.
Our specialists can provide award winning creative, dynamic response and risk models, and state of the art campaign execution to make each and every campaign a success.
We know how to gauge, track and measure campaign ROI like nobody’s business.
Since 2010 we have helped dozens of clients launch and scale direct mail programs to become an integral part of their overall marketing strategy.
Leveraging creative, data analytic, and production expertise we are able to provide a turnkey solution to clients and budgets of all sizes.
Through careful planning, analysis, testing and optimization we are able to provide positive ROI to your campaigns at an early stage, and build a strategy model that meets your long term needs.